Work
Atlas Logistics
Two weeks on the road, turned into proof that the product works.
Atlas Field Documentary
Context
Atlas Logistics had the product and none of the language for it.
The brief arrived as a feature list. Our first job was to find the one thing worth saying, and to say it in a way a buyer would repeat to a colleague.
- Studied the product, the market and the audience before any camera was booked.
- Agreed what the film had to communicate, and what it could safely leave out.
- Turned that into a direction the whole team could shoot against.
Approach
We shot for a system rather than a single film: one hero cut, and a library of shorter pieces the team could keep using long after launch week.
They took ownership of the whole thing, from the first workshop to the last delivery. We were not managing a vendor.
> Sam ElleryHead of Marketing
- 4x
- Watch time
- 18
- Assets delivered
- 5mo
- Still in rotation
Outcome
One idea, delivered in every length the go-to-market needed.
The hero film carried the launch. The cutdowns carried the quarter, which is the part that usually gets skipped.
- 2:14
- Hero runtime
- 11
- Cutdowns
Our Offers
Retainers and one time projects, with the scope and the rate agreed before anything is shot.